When the first picture is viewed, the viewers instant thought is that the person is beaten. He is a victim of violant rage. You pity him. You feel bad about what is happening to him. You know that his options to escape this horror are very limited and they too could have consequences. You see his suffering. The first argument is 'Don't beat your children.' However, when the fianl image for the ad is shown, the viewer realiezes that the boys were is a car accident and the now dead boy, was not wearing his seatbelt. You realize that this death was brought on by a simple decision. The choice is yours and the final message is to wear a seatbelt because it can save your life. It saved the first boys, but a poor decision can end your life.
When the first picture is viewed, the viewers instant thought is that the person is beaten. He is a victim of violant rage. You pity him. You feel bad about what is happening to him. You know that his options to escape this horror are very limited and they too could have consequences. You see his suffering. The first argument is 'Don't beat your children.' However, when the fianl image for the ad is shown, the viewer realiezes that the boys were is a car accident and the now dead boy, was not wearing his seatbelt. You realize that this death was brought on by a simple decision. The choice is yours and the final message is to wear a seatbelt because it can save your life. It saved the first boys, but a poor decision can end your life.
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