La Vida Loca

Blog #3-Group Member #3

For this design, our group redesigned La Vida Loca Restaurant and Cantina. We chose well photographed Mexican food and drinks to accompany the logo. The font is clear and easy to read. We chose the pictures because well photographed food can draw people in. It is appealing visually and it also appeals to the senses. The clear font was chosen because when something is easy to read, people are more likely to read the flyer. Distracting fonts will cause the viewer to jump to the next one. We kept the colors simple. For the header Green. Red. Tequila. are in green, red and yellow to play on the words. It makes it more appealing to the audience. The description is in a neutral color for clarity as well.

The tone that is created is fun, easy going. It is a welcoming and inviting atmosphere. I think that it is very effective in what we are trying to create. If I saw this flyer, I would want to try this place out.

--Sage

La Vida Loca

#4

Our alignment is all left flushed. It creates a standard and consistency. However, the address at the bottom is centered, and that creates contrast to the rest of the flyer. We used the same color of purple from the original logo in the copy so that we can have repetition in our design. By restating "tequilas" and having "La Vida Loca" appear twice, we are showing consistency to solidify the idea and message of the restaurant--that it's a fun place to eat and drink. By repeating the tequilas part, we are arguing that we have the best tequilas in the city, and that is one reason why the person who looks at the flyer should go there.

Group Design #2 - NMDOT