Monday, April 27, 2009

La Vida Loca

#4

Our alignment is all left flushed. It creates a standard and consistency. However, the address at the bottom is centered, and that creates contrast to the rest of the flyer. We used the same color of purple from the original logo in the copy so that we can have repetition in our design. By restating "tequilas" and having "La Vida Loca" appear twice, we are showing consistency to solidify the idea and message of the restaurant--that it's a fun place to eat and drink. By repeating the tequilas part, we are arguing that we have the best tequilas in the city, and that is one reason why the person who looks at the flyer should go there.

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