1. This logo is for a "fine pastry and pannini shop". With very little other background information, we created a fictitious mission statement for the company along with ideas for the concept of the menu and the store itself. We came to the following conclusions:
a. This store would be catering the the business/professional/urban-suburban type. With higher average menu prices compared to other local eateries - the price alone filters out certain customers. The more revenue would also, we believe, allow for a nicer fascade to the store itself. Being that projection is crucial in sales and advertising, BELLY is the type of eatery that would have wireless internet, stainless steel accents, and impressive signage throughout the store itself. The edgy nature of the font speaks to the urban/metro feel the business might be aiming for.
b. The context and use of this logo, aims to be placed on everything business related -- from letterhead to stationary, business cards to print ads, this would be designed as an all inclusive logo. The phrase "Fine pastries and pannini's" can be removed to make this a visual logo only. Its simple yet elegant.
2. The chic nature of BELLY's intended business model includes room for a larger design budget. This acknowledgement of the aesthetic is the ethos of the brand BELLY. The ethos of conifdence, quality, and a little sense of "aloofness" might add to the essence and the allure of the BELLY, its, menu, and the atmosphere of the store itself.
The logo is simple, easy to read, and a even a bit innovative on the design level as the alignment is off centered. The idea is to be cutting edge. Enough so -- that menu prices are inflated enough to generate larger profits.
>We arranged the elements in our logo (the title and sandwich picture) with the title first and then the picture. This way, the sandwich is more of a complementary item to the title. Underneath, a caption states what is served in the deli/bistro. This also is complementary so that a viewer knows what is served at the deli/bistro.
>The title, Belly, and the sandwich is the main focus, the emphasis. We chose this because it is what we wanted to be noticed when the logo was first seen by the viewer. The sandwich is probably a bigger emphasis because it is an actual picture and pictures tend to be more noticed than words when something is first viewed. The caption of words underneath the title, it less noticed, almost like a general surgeons warning; if you are really looking, you will see it.
We ensure the reader would understand the image by keeping it simple. It's not too cluttered, it's succinct, and it's clear what Belly is--a sandwich shop. There are no distractions, nothing getting in the way of the main point. It doesn't need any gimmicks or anything elaborate. That's not what Belly is all about, and I believe we executed that ideal effectively.
1. This logo is for a "fine pastry and pannini shop". With very little other background information, we created a fictitious mission statement for the company along with ideas for the concept of the menu and the store itself. We came to the following conclusions:
ReplyDeletea. This store would be catering the the business/professional/urban-suburban type. With higher average menu prices compared to other local eateries - the price alone filters out certain customers. The more revenue would also, we believe, allow for a nicer fascade to the store itself. Being that projection is crucial in sales and advertising, BELLY is the type of eatery that would have wireless internet, stainless steel accents, and impressive signage throughout the store itself. The edgy nature of the font speaks to the urban/metro feel the business might be aiming for.
b. The context and use of this logo, aims to be placed on everything business related -- from letterhead to stationary, business cards to print ads, this would be designed as an all inclusive logo. The phrase "Fine pastries and pannini's" can be removed to make this a visual logo only. Its simple yet elegant.
2. The chic nature of BELLY's intended business model includes room for a larger design budget. This acknowledgement of the aesthetic is the ethos of the brand BELLY. The ethos of conifdence, quality, and a little sense of "aloofness" might add to the essence and the allure of the BELLY, its, menu, and the atmosphere of the store itself.
The logo is simple, easy to read, and a even a bit innovative on the design level as the alignment is off centered. The idea is to be cutting edge. Enough so -- that menu prices are inflated enough to generate larger profits.
DAN GUGLIELMO
Group Member #3:
ReplyDelete>We arranged the elements in our logo (the title and sandwich picture) with the title first and then the picture. This way, the sandwich is more of a complementary item to the title. Underneath, a caption states what is served in the deli/bistro. This also is complementary so that a viewer knows what is served at the deli/bistro.
>The title, Belly, and the sandwich is the main focus, the emphasis. We chose this because it is what we wanted to be noticed when the logo was first seen by the viewer. The sandwich is probably a bigger emphasis because it is an actual picture and pictures tend to be more noticed than words when something is first viewed. The caption of words underneath the title, it less noticed, almost like a general surgeons warning; if you are really looking, you will see it.
--Sage
Group Member #4
ReplyDeleteWe ensure the reader would understand the image by keeping it simple. It's not too cluttered, it's succinct, and it's clear what Belly is--a sandwich shop. There are no distractions, nothing getting in the way of the main point. It doesn't need any gimmicks or anything elaborate. That's not what Belly is all about, and I believe we executed that ideal effectively.
Michelle