#1 Household cleaner
#2 Scholarly Journal/newspaper
#3 Broadway
#4 60’s Outlet
#5 Ransom letter
When looking at the created fonts, we decided what each one looks like to us. I think that #3 is more appropriate for Broadway because Broadway is a classy, high class event. It’s where people dress for the occasion and attend with proper manor. No shirts go untucked, all dresses come in with dressy shoes, white gloves are brought even if they are not used, no sneakers, jeans, or revealing tops. It is a place of beauty where people actors and actresses fight to get and stay at the top with their talent. This font is more appropriate as apposed to #4 because the 60’s where all about flower power and piece. The only what you would see this font is if it were the title of a production on Broadway. This #3 is more appropriate than #1 because Broadway is more than the common household cleaner. It is anything but common. It is unique and one of a kind. Broadway is not an “As Sold on TV” item. It is advertised on the highest of the high billboards. When something is not common and of higher class, it can not be advertised as just another one of these products. It needs a font that makes it unique and stands out.
--Sage
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ReplyDeleteWhen I first saw font number five, I immediately thought of a ransom letter. We've seen them all before in kids' shows or cartoons--someone kidnaps someone or something of value and leaves a note for the victim's relatives, written in letters cut out from magazines and newspapers to disguise handwriting. I had trouble think of anything else that font could be besides that. And why? Because of how many times I've seen that on TV/in the movies. It's common, it's sensible, it's smart. Because my mind has been conditioned to relate ransom letter to random, cut out, un-uniformed letters, it's difficult for me to come up with anything else.
ReplyDelete--Michelle
I liked how you all listed what each font reminded you of and the associations. Dig a little deeper in discussing why each has a particular association. Michelle makes the point about conditions--I think you're absolutely right--but how do we become conditioned? Repeat exposure? Does metaphor or metonomy have anything to do with how we perceive fonts?
ReplyDeleteMichelle and Sage, I know these two postings are a collaborative effort so I gave you all the same grade. Dan--you have to post or I can't give you credit!
I analyzed Font #1. The Bevery's image I chose was one that reflects a quite sincere and casual tone.
ReplyDeleteIts rounded edges and soft lines make for a casual appeal, one that welcomes the unpretentious and the unassuming. The font looks to be inexpensive, if in relation to a sales based font. In relation to a business and or technical communication. This seems to be a novelty font.
It reminds me of a beauty parlor or nail salon. The text is inviting and seems as though it would be found on neighborhood strip mall - or an off-highway road stop. What it does not do however is speak to a refined, educated audience, in my opinion, and uses pathos to complete its message. If the reader feels at ease with the font, then the objective has been completed. And I think that this font does just that.
-Dan